How Pointelles came to be...(and a note about pricing)
Do you love your pointed-toes shoes, but there's this one problem…?
The pointed toe section is pretty when the shoe is new—nice, full, and rounded on top. Then, soon after you bring your new shoes home—oftentimes after you have worn the shoes only few times, the pointy section creases, flattens, or turns upwards (the dreaded "elf toe"). Your hard-earned money spent on these shoes seems wasted, and you no longer feel good about wearing your shoes.
Pointy-toed shoes have been around since the 1960’s, but in the 60’s the pointed toe of the shoe did not extend much beyond a woman’s toes, so the toes were jammed into the pointed-toe section of the shoe. Sometime around 2002 (or, at least that’s when I noticed), pointed-toe shoes with a point extending beyond the tips of a woman's toes—sometimes an inch beyond—became very popular. While some high-end shoe designers continue to make their shoes with a pointed section of one inch, many pointed toe sections extend perhaps one-half inch or less beyond the tips of a women's toes. Yet, even this shorter pointed section can cause an unsightly problem.
Like many women, I love my shoes, especially when they are brand new, and this particularly pertains to my pointy-toed shoes. But, as I am sure you have experienced, I would be so disappointed when after only a few wearings, the points on my pointed-toe shoes would bend and crease; they almost looked deflated. They looked so ugly already! And I had just bought them!
Trying to "puff out" the crease and flattened ends of my pointed-toe shoes, I experimented by stuffing various things into the toes of my shoes—cotton balls, toilet seat covers (while in the bathroom stalls at work), ballet pointe shoe toe covers (that I trimmed to fit inside my shoes), and facial tissue, but these makeshift pointy-toe shoe preservers would either fall out, stick to my tights when I took my shoes off, hurt my toes (those toilet seat covers really compress!), or need to be replaced often.
Long story short, after much experimentation, I discovered an ideal material in specific measurements for a pointy-toe shoe insert that remains in the shoe, can be removed and used in a different pair of shoes, is soft enough to be trimmed (probably not necessary) can be used in new shoes to maintain the lovely shape or be used in worn shoes to restore the shape they had upon purchase.
These inserts will also last the life of your shoes.
I have been using prototypes I had manufactured in my shoes for a couple of years now (I also have a “regular” job, so it’s taken me a while to get these to you!), and they have saved my favorites shoes so they look pretty. I have been able to wear my pointed-toe shoes until it's naturally time to part with them—because they have stretched out from wearing or they have developed holes in the soles one too many times to have the soles replaced.
It does not matter how much a woman spends on her shoes—she loves them and wants them to hold up.
Most important, I have always wanted to help women out in some way. I taught aerobics/group fitness classes for 13 years, and I derived great satisfaction making exercise fun and developing relationships with my students. (Yes, there were a few men in my classes, but I'm focusing on women here :) .
If I can help a woman save money on shoes (because her shoes will last longer) and in turn she is—you are happy because your pointy-toe shoes stay pretty, and then you then feel good about what you're wearing, then I am thrilled.
Also, I still have a "regular" job, which I need to pay my rent and bills. Currently, I am doing everything--running this business, fulfilling orders, packing, shipping (at the post office), but I will do my best to provide the best customer service that I can. I am very excited about this venture!
Creator/Owner of Pointelles
p.s..About my pricing
Have you ever looked at a product that appeared to be a simple piece of plastic or foam and thought, "They're charging $XX for this little piece of foam? I bet it only cost 10 cents to make!" Well, I have thought the same thing.
You might be thinking the same about my shoe inserts, I thought I should let you know about my pricing.
Only when items are manufactured "overseas" can the cost of production be minimal. It was and is very important that I have my inserts made in the U.S.A. From the scanning of my hand-made model, to the prototypes, tooling, and packaging--I employed/employ U.S workers to do these jobs for me.
Believe it or not, Pointelles inserts are quite complex to manufacture. They can't be stamped out of a large block of foam. They are curved, flat, rounded, and the measurements are specific at all the little areas. A custom mold must be manufactured to make the inserts, and they even have to make an initial mold in order to create the mold that will actually make the inserts (that is, two molds)! Mold-making, or "tooling," is very expensive. And I didn't even include the cost of tooling in my price. The price of manufacturing the individual inserts was quite costly per unit (much more than I imagined). If I wanted a low cost, I was literally told to look overseas.
I believe that this small investment will save you money in the long run in that you will be able to wear your cute or pretty shoes longer. How? The pointed-toe section will stay full and won't flatten or turn up. You will spend less money by not needing to buy replacement shoes or new shoes so often.
I hope you are pleased with the results that Pointelles shoe inserts provide and that you enjoy your cute shoes!