What Inspired Pointelles?
Do you love your pointed-toes shoes, but there's this one problem…?
The pointed toe section is pretty when the shoe is new—nice, full, and rounded on top. Then, soon after you bring your new shoes home—oftentimes after you have worn the shoes only few times, the pointy section creases, flattens, or turns upwards (the dreaded "elf toe"). Your hard-earned money spent on these shoes seems wasted, and you might toss your shoes into the back of the closet-as I did.
Like many women, I love my shoes, especially when they are brand new, and this particularly pertains to my pointy-toed shoes. But, as I am sure you have experienced, I would be so disappointed when after only a few wearings, the points on my pointed-toe shoes would bend and crease; they almost looked deflated. They looked so ugly already! And I had just bought them!
In order to "puff out" the crease and flattened ends of my pointed-toe shoes, I experimented by stuffing various things into the toes of my shoes—cotton balls, toilet seat covers (while in the bathroom stalls at work), ballet pointe shoe toe covers (that I trimmed to fit inside my shoes), and facial tissue, but these makeshift pointy-toe shoe preservers would either fall out, stick to my tights when I took my shoes off, hurt my toes (those toilet seat covers really compress!), or need to be replaced often.
Long story short, after much experimentation, I discovered an ideal material in specific measurements for a pointy-toe shoe insert that remains in the shoe, can be removed and used in a different pair of shoes, can be used in new shoes to maintain the lovely shape, or be used in worn shoes to restore the shape they had upon purchase and smooth out creases.
With Pointelles, I have been able to wear my pointed-toe shoes until it's naturally time to part with them—because they have stretched out from wearing, or they have developed holes in the soles one too many times to have the soles replaced. (This happened to one of my most favorite pairs of shoes.)
It does not matter how much a woman spends on her shoes—she loves them and wants them to hold up.
Most important, I have always wanted to help women out in some way. I taught aerobics/group fitness classes for 13 years, and I derived great satisfaction making exercise fun and developing relationships with my students. (Yes, there were a few men in my classes, but I'm focusing on women here :).
If I can help a woman save money on shoes (because her shoes will last longer) and in turn she is happy—you are happy—because your pointy-toe shoes stay pretty, and then you then feel good about the shoes on your feet, then I am thrilled.
Pointelles--your pointed-toe shoes new best friend!
Creator/Owner of Pointelles